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	<title>Escalate - Marketing to the unreachable &#187; youtube</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Nintendo breaks a wall online, creates a remarkable ad</title>
		<link>http://skal8.com/2008/09/nintendo-breaks-a-wall-online-creates-a-remarkable-ad/</link>
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		<pubDate>Tue, 30 Sep 2008 01:22:16 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
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		<description><![CDATA[Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads.&#160; The Super Bowl spectacle every years is often the lone place where the average individual goes to seek out a commercial.&#160; With the exception of Apple and [...]]]></description>
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		<title>User Created Videos to show common interests</title>
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		<pubDate>Fri, 26 Sep 2008 20:59:52 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
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		<description><![CDATA[Last year a video prognosticator, Kige Ramsey, got his 15 minutes of fame when he correctly predicted every game for the first weekend.  Dallas radio, in particular picked him up for interviews.  Deadspin nominated him for their youtube hall of fame.  Numerous others followed putting up videos of their NFL picks, but none could match [...]]]></description>
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