<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Escalate - Marketing to the unreachable &#187; Yahoo</title>
	<atom:link href="http://skal8.com/tag/yahoo/feed/" rel="self" type="application/rss+xml" />
	<link>http://skal8.com</link>
	<description>Strategies for communicating with consumers in a fragmented world</description>
	<lastBuildDate>Fri, 10 Jul 2009 01:57:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>More on how worthless free has become</title>
		<link>http://skal8.com/2009/02/more-on-how-worthless-free-has-become/</link>
		<comments>http://skal8.com/2009/02/more-on-how-worthless-free-has-become/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 23:49:25 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[free dating site]]></category>
		<category><![CDATA[Online Dating]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=90</guid>
		<description><![CDATA[After my recent post on the death of free, I attempted to run an ad on Yahoo&#8217;s network for our free dating site, downtoearth.com.  The ad was pretty simple.  It text in the ad read simply Online Dating.  100% Free.
The ad was rejected by Yahoo.
Why?
It lacked a disclaimer on the word &#8220;Free.&#8221;  That&#8217;s right.  They [...]]]></description>
		<wfw:commentRss>http://skal8.com/2009/02/more-on-how-worthless-free-has-become/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The PR value of management decisions</title>
		<link>http://skal8.com/2008/12/the-pr-value-of-management-decisions/</link>
		<comments>http://skal8.com/2008/12/the-pr-value-of-management-decisions/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 23:58:38 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[executive decisions]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=69</guid>
		<description><![CDATA[The CEO&#8217;s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets.  When they came back a second time, they all drove hybrids.  Neither was a very smart move in my opinion.  The first didn&#8217;t value money, the second was both [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/12/the-pr-value-of-management-decisions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
