Tag Archives: Yahoo

More on how worthless free has become

Posted on February 17, 2009 by Steve Hammer

After my recent post on the death of free, I attempted to run an ad on Yahoo’s network for our free dating site, downtoearth.com.  The ad was pretty simple.  It text in the ad read simply Online Dating.  100% Free. … Continue reading →

Posted in Viral, branding | Tagged , , | 1 Comment

The PR value of management decisions

Posted on December 9, 2008 by Steve Hammer

The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets.  When they came back a second time, they all drove hybrids.  Neither was a … Continue reading →

Posted in branding | Tagged , , | 1 Comment