Escalate – Marketing to the unreachable

Escalate – Marketing to the unreachable

Strategies for communicating with consumers in a fragmented world

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Posts tagged Yahoo

More on how worthless free has become

After my recent post on the death of free, I attempted to run an ad on Yahoo’s network for our free dating site, downtoearth.com.  The ad was pretty simple.  It text in the ad read simply Online Dating.  100% Free.
The ad was rejected by Yahoo.
Why?
It lacked a disclaimer on the word “Free.”  That’s right.  They [...]

Posted on February 17th, 2009 under Viral, branding. Tags: , , . Comments: 1

The PR value of management decisions

The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets.  When they came back a second time, they all drove hybrids.  Neither was a very smart move in my opinion.  The first didn’t value money, the second was both [...]

Posted on December 9th, 2008 under branding. Tags: , , . Comments: 1