<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Escalate - Marketing to the unreachable &#187; wasted media buys</title>
	<atom:link href="http://skal8.com/tag/wasted-media-buys/feed/" rel="self" type="application/rss+xml" />
	<link>http://skal8.com</link>
	<description>Strategies for communicating with consumers in a fragmented world</description>
	<lastBuildDate>Fri, 10 Jul 2009 01:57:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Twitter and youtube brings down an ad campaign</title>
		<link>http://skal8.com/2008/11/twitter-and-youtube-brings-down-an-ad-campaign/</link>
		<comments>http://skal8.com/2008/11/twitter-and-youtube-brings-down-an-ad-campaign/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 19:05:09 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Participation]]></category>
		<category><![CDATA[Shock]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[motrin]]></category>
		<category><![CDATA[online buzz]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wasted media buys]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=61</guid>
		<description><![CDATA[Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense.  The campaign was intended to show they understood the pain that mom&#8217;s feel over raising their children with Motrin as the obvious answer.  The execution, however, showed anything but understanding.
By implying that babies are a [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/11/twitter-and-youtube-brings-down-an-ad-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
