Escalate – Marketing to the unreachable

Escalate – Marketing to the unreachable

Strategies for communicating with consumers in a fragmented world

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Posts tagged Viral

Nintendo breaks a wall online, creates a remarkable ad

Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads.  The Super Bowl spectacle every years is often the lone place where the average individual goes to seek out a commercial.  With the exception of Apple and [...]

Microsoft and Seinfeld – An ad campaign about nothing?

Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable.  To do so, they employed Jerry Seinfeld for a purported $10M.  The first installment in the campaign debuted along with the regular season of NFL football and left many wondering what the point was.  The spot, featured [...]