Strategies for communicating with consumers in a fragmented world
By this point you’d have to be living under a rock not to have heard of Twitter. Everyone from Oprah to CNBC has spent time talking about the microblogging system and its phenomenal growth. A far fewer percentage of people seem to understand the utility of the service. Certainly the controversy surrounding the Iran elections [...]
Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense. The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as the obvious answer. The execution, however, showed anything but understanding.
By implying that babies are a [...]