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Twitter and youtube brings down an ad campaign
Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense. The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as … Continue reading
Posted in Participation, Shock, Viral, buzz
Tagged motrin, online buzz, social media, twitter, wasted media buys
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How Twitter generates so much hype
By this point you’d have to be living under a rock not to have heard of Twitter. Everyone from Oprah to CNBC has spent time talking about the microblogging system and its phenomenal growth. A far fewer percentage of people … Continue reading →