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	<title>Escalate - Marketing to the unreachable &#187; Tom Fishburne</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Marketing Evolved, in cartoon form</title>
		<link>http://skal8.com/2008/09/marketing-evolved-in-cartoon-form/</link>
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		<pubDate>Thu, 04 Sep 2008 22:11:25 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Participation]]></category>
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		<category><![CDATA[Tom Fishburne]]></category>

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		<description><![CDATA[Tom Fishburne has done a great job of lampooning the culture of brand management and marketing for a while now.  His cartoons are both funny and well thought, like an even more clever version of Dilbert without the passive aggressive anger toward upper management.
A recent cartoon of his impressively illustrates exactly one of my key messages.  Marketer&#8217;s can&#8217;t oversell [...]]]></description>
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