Escalate – Marketing to the unreachable

Tom Fishburne has done a great job of lampooning the culture of brand management and marketing for a while now.  His cartoons are both funny and well thought, like an even more clever version of Dilbert without the passive aggressive anger toward upper management.
A recent cartoon of his impressively illustrates exactly one of my key messages.  Marketer’s can’t oversell [...]

Posted on September 4th, 2008 under Participation. Tags: consumers, conversations, promotions, Tom Fishburne. Comments: None