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	<title>Escalate - Marketing to the unreachable &#187; tactics</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Black Hat Marketing and why it is bad</title>
		<link>http://skal8.com/2009/01/black-hat-marketing-and-why-it-is-bad/</link>
		<comments>http://skal8.com/2009/01/black-hat-marketing-and-why-it-is-bad/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 20:43:50 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[google search results]]></category>
		<category><![CDATA[marketing ethics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[tactics]]></category>

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		<description><![CDATA[It wasn&#8217;t that long ago that I read this post by Max Kalehoff on SEO and Comment spam.  My blog gets hit by this mess quite frequently so I read it with fervent interest.  Max puts it simply: attention is a precious resource and such actions squander this resource.
I&#8217;d put it this way.  It&#8217;s a [...]]]></description>
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