<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Escalate - Marketing to the unreachable &#187; Split run advertising</title>
	<atom:link href="http://skal8.com/tag/split-run-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://skal8.com</link>
	<description>Strategies for communicating with consumers in a fragmented world</description>
	<lastBuildDate>Fri, 10 Jul 2009 01:57:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>What is local and what does it mean for my brand?</title>
		<link>http://skal8.com/2008/12/what-is-local-and-what-does-it-mean-for-my-brand/</link>
		<comments>http://skal8.com/2008/12/what-is-local-and-what-does-it-mean-for-my-brand/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 19:00:38 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[mass media]]></category>
		<category><![CDATA[Cooperative advertising]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[local media channels]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[Split run advertising]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=73</guid>
		<description><![CDATA[I used to work for a newspaper company where the mantra was local, local, local.  The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way.  The question in my mind is what it means for small businesses and other companies.
My [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/12/what-is-local-and-what-does-it-mean-for-my-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
