<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Escalate - Marketing to the unreachable &#187; software</title>
	<atom:link href="http://skal8.com/tag/software/feed/" rel="self" type="application/rss+xml" />
	<link>http://skal8.com</link>
	<description>Strategies for communicating with consumers in a fragmented world</description>
	<lastBuildDate>Fri, 10 Jul 2009 01:57:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Firefox 3 as viral launch</title>
		<link>http://skal8.com/2008/09/firefox-3-as-viral-launch/</link>
		<comments>http://skal8.com/2008/09/firefox-3-as-viral-launch/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 00:37:50 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Participation]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[web browser]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=18</guid>
		<description><![CDATA[The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch.  They set the world record for downloads of software on a single day, despite plenty of reports of errors during the launch, such as late start.  They ran two very important websites, www.getfirefox.com and [...]]]></description>
		<wfw:commentRss>http://skal8.com/2008/09/firefox-3-as-viral-launch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
