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	<title>Escalate - Marketing to the unreachable &#187; search engine</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>What&#8217;s in a name? The value of a good domain.</title>
		<link>http://skal8.com/2008/11/whats-in-a-name-the-value-of-a-good-domain/</link>
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		<pubDate>Tue, 11 Nov 2008 22:53:38 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brand names]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[search engine]]></category>
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		<description><![CDATA[Domain name sales have been with us for quite some time.  Since there can be only one yourname.com, the value of attractive domains can often go to the highest bidder.  However opinions vary as to the best strategy.
google and ebay are made up words that had little to do with their respective category until they [...]]]></description>
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		<title>Listening to consumers can be cheap marketing</title>
		<link>http://skal8.com/2008/10/listening-to-consumers-can-be-cheap-marketing/</link>
		<comments>http://skal8.com/2008/10/listening-to-consumers-can-be-cheap-marketing/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 01:53:15 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Burger king]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[search engine]]></category>

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		<description><![CDATA[Imagine for a moment that you are a brand manager in this current uncertain economic time.   It&#8217;s pretty unlikely that your budget has been raised for 2009.  Things are looking pretty down.  How can you do anything right now?
Part of the answer is to think like small business or startup.  Use resources that are cheap [...]]]></description>
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