Escalate – Marketing to the unreachable

Escalate – Marketing to the unreachable

Strategies for communicating with consumers in a fragmented world

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Posts tagged search engine

What’s in a name? The value of a good domain.

Domain name sales have been with us for quite some time.  Since there can be only one yourname.com, the value of attractive domains can often go to the highest bidder.  However opinions vary as to the best strategy.
google and ebay are made up words that had little to do with their respective category until they [...]

Posted on November 11th, 2008 under Viral, branding. Tags: , , , , . Comments: None

Listening to consumers can be cheap marketing

Imagine for a moment that you are a brand manager in this current uncertain economic time.   It’s pretty unlikely that your budget has been raised for 2009.  Things are looking pretty down.  How can you do anything right now?
Part of the answer is to think like small business or startup.  Use resources that are cheap [...]

Posted on October 26th, 2008 under branding. Tags: , , , . Comments: 1