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	<title>Escalate - Marketing to the unreachable &#187; sales</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Your receptionist is part of your brand too</title>
		<link>http://skal8.com/2008/09/your-receptionist-is-part-of-your-brand-too/</link>
		<comments>http://skal8.com/2008/09/your-receptionist-is-part-of-your-brand-too/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 02:47:07 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[subaru]]></category>

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		<description><![CDATA[A couple of experiences over the last couple of days have reminded me of the need to have every touchpoint reflect your brand.  In particular that includes your receptionist.  In many cases this person is the first impression a potential customer will have with actual people at your business.
At the newspaper, our receptionist was not [...]]]></description>
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