<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Escalate - Marketing to the unreachable &#187; product placement</title>
	<atom:link href="http://skal8.com/tag/product-placement/feed/" rel="self" type="application/rss+xml" />
	<link>http://skal8.com</link>
	<description>Strategies for communicating with consumers in a fragmented world</description>
	<lastBuildDate>Fri, 10 Jul 2009 01:57:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Top Chef and Product Placement and much more</title>
		<link>http://skal8.com/2009/02/top-chef-and-product-placement-and-much-more/</link>
		<comments>http://skal8.com/2009/02/top-chef-and-product-placement-and-much-more/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 04:24:55 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[mass media]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[top chef]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=93</guid>
		<description><![CDATA[I&#8217;ll freely admit that I&#8217;m a devoted fan of Bravo&#8217;s Top Chef.  As a foodie it&#8217;s one of the more interesting shows over all.  However, as a marketer, it&#8217;s fascinating in terms of marketing opportunities.
Product placement is one of the most obvious ones.  It&#8217;s one of the rules of the Top Chef drinking game, and [...]]]></description>
		<wfw:commentRss>http://skal8.com/2009/02/top-chef-and-product-placement-and-much-more/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Perfect Product Placement in 10 items or less?</title>
		<link>http://skal8.com/2009/01/perfect-product-placement-in-10-items-or-less/</link>
		<comments>http://skal8.com/2009/01/perfect-product-placement-in-10-items-or-less/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 23:17:49 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[mass media]]></category>
		<category><![CDATA[brand integration]]></category>
		<category><![CDATA[new marketing]]></category>
		<category><![CDATA[Nivea]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[TBS]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=76</guid>
		<description><![CDATA[Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less.  The show was presented commercial free and with out interruptions.   The show was supported instead by two sponsors that were shoehorned into the story in awkward ways.  To TBS&#8217;s credit they were very above [...]]]></description>
		<wfw:commentRss>http://skal8.com/2009/01/perfect-product-placement-in-10-items-or-less/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
