Escalate – Marketing to the unreachable

Escalate – Marketing to the unreachable

Strategies for communicating with consumers in a fragmented world

Escalate – Marketing to the unreachable RSS Feed
 
 
 
 

Posts tagged product placement

Top Chef and Product Placement and much more

I’ll freely admit that I’m a devoted fan of Bravo’s Top Chef.  As a foodie it’s one of the more interesting shows over all.  However, as a marketer, it’s fascinating in terms of marketing opportunities.
Product placement is one of the most obvious ones.  It’s one of the rules of the Top Chef drinking game, and [...]

Posted on February 25th, 2009 under branding, mass media. Tags: , , . Comments: 1

Perfect Product Placement in 10 items or less?

Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less.  The show was presented commercial free and with out interruptions.   The show was supported instead by two sponsors that were shoehorned into the story in awkward ways.  To TBS’s credit they were very above [...]

Posted on January 7th, 2009 under branding, mass media. Tags: , , , , . Comments: None