Escalate – Marketing to the unreachable

The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch.  They set the world record for downloads of software on a single day, despite plenty of reports of errors during the launch, such as late start.  They ran two very important websites, www.getfirefox.com and [...]

Posted on September 6th, 2008 under Events, Participation, Viral. Tags: community, firefox, grassroots, press, software, web browser. Comments: None