Escalate – Marketing to the unreachable

This weekend I met a fellow marketer who worked for a very old school company that shall remain nameless.  She used to do “digital” marketing for them, but they decided to turn that over to their agency and have her refocus elsewhere.  She went on to describe brand managers that didn’t understand the difference between [...]

Posted on November 24th, 2008 under Participation, buzz. Tags: brand management, digital, internet marketing, new media, old media, paid and natural search results, paradigm shifts. Comments: None