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	<title>Escalate - Marketing to the unreachable &#187; online marketing</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Black Hat Marketing and why it is bad</title>
		<link>http://skal8.com/2009/01/black-hat-marketing-and-why-it-is-bad/</link>
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		<pubDate>Fri, 09 Jan 2009 20:43:50 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[google search results]]></category>
		<category><![CDATA[marketing ethics]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[tactics]]></category>

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		<description><![CDATA[It wasn&#8217;t that long ago that I read this post by Max Kalehoff on SEO and Comment spam.  My blog gets hit by this mess quite frequently so I read it with fervent interest.  Max puts it simply: attention is a precious resource and such actions squander this resource.
I&#8217;d put it this way.  It&#8217;s a [...]]]></description>
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		<title>Do dancing people deliver better click through?</title>
		<link>http://skal8.com/2008/10/do-dancing-people-deliver-better-click-through/</link>
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		<pubDate>Fri, 10 Oct 2008 19:09:43 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[mass media]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[lending]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[We&#8217;ve all seen the ads on seemingly every web page on the Internet.  They feature some random person dancing amid talk of interest rates and refinancing.  At times it seems to be video, other times it&#8217;s animation.  
I&#8217;ll leave out the company, but lets say their initials are lmb.  As a business model they do second mortgages [...]]]></description>
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