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	<title>Escalate - Marketing to the unreachable &#187; Online Dating</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>More on how worthless free has become</title>
		<link>http://skal8.com/2009/02/more-on-how-worthless-free-has-become/</link>
		<comments>http://skal8.com/2009/02/more-on-how-worthless-free-has-become/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 23:49:25 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[free dating site]]></category>
		<category><![CDATA[Online Dating]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[After my recent post on the death of free, I attempted to run an ad on Yahoo&#8217;s network for our free dating site, downtoearth.com.  The ad was pretty simple.  It text in the ad read simply Online Dating.  100% Free.
The ad was rejected by Yahoo.
Why?
It lacked a disclaimer on the word &#8220;Free.&#8221;  That&#8217;s right.  They [...]]]></description>
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