Escalate - Marketing Critique » Online Dating http://skal8.com Marketing to consumers in control Tue, 01 Feb 2011 05:12:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 More on how worthless free has become http://skal8.com/branding/more-on-how-worthless-free-has-become/ http://skal8.com/branding/more-on-how-worthless-free-has-become/#comments Tue, 17 Feb 2009 23:49:25 +0000 Steve Hammer http://skal8.com/?p=90 Continue reading →]]> After my recent post on the death of free, I attempted to run an ad on Yahoo’s network for our free dating site, downtoearth.com.  The ad was pretty simple.  It text in the ad read simply Online Dating.  100% Free.

The ad was rejected by Yahoo.

Why?

It lacked a disclaimer on the word “Free.”  That’s right.  They expected that the word could only be used with some sort of catch.

I tried to explain that we are truly free and get a sample disclaimer.  How can you disclaim something that’s true?

I’m leaning toward using “internet connection required” for our online ad.

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