Escalate – Marketing to the unreachable

Johnson and Johnson pulled a recent print campaign for Motrin after significant online buzz revealed an underlying feeling of offense.  The campaign was intended to show they understood the pain that mom’s feel over raising their children with Motrin as the obvious answer.  The execution, however, showed anything but understanding.
By implying that babies are a [...]

Posted on November 18th, 2008 under Participation, Shock, Viral, buzz. Tags: motrin, online buzz, social media, twitter, wasted media buys. Comments: 1