<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Escalate - Marketing to the unreachable &#187; Nordstrom</title>
	<atom:link href="http://skal8.com/tag/nordstrom/feed/" rel="self" type="application/rss+xml" />
	<link>http://skal8.com</link>
	<description>Strategies for communicating with consumers in a fragmented world</description>
	<lastBuildDate>Fri, 10 Jul 2009 01:57:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Fixing a problem is the best path to loyalty</title>
		<link>http://skal8.com/2009/03/fixing-a-problem-is-the-best-path-to-loyalty/</link>
		<comments>http://skal8.com/2009/03/fixing-a-problem-is-the-best-path-to-loyalty/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 02:37:25 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Participation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Charlie Trotter]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[Nordstrom]]></category>
		<category><![CDATA[Ritz Carlton]]></category>

		<guid isPermaLink="false">http://skal8.com/?p=98</guid>
		<description><![CDATA[It might seem counter-intuitive to some, but when you&#8217;ve screwed something up is the best time to build customer loyalty.  Your angry customer could end up being your best.  It&#8217;s all in how you handle it.
The Ritz-Carlton has understood this for a long time.  They know that any nice hotel room is pretty much the [...]]]></description>
		<wfw:commentRss>http://skal8.com/2009/03/fixing-a-problem-is-the-best-path-to-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
