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	<title>Escalate - Marketing to the unreachable &#187; Nivea</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Perfect Product Placement in 10 items or less?</title>
		<link>http://skal8.com/2009/01/perfect-product-placement-in-10-items-or-less/</link>
		<comments>http://skal8.com/2009/01/perfect-product-placement-in-10-items-or-less/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 23:17:49 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[mass media]]></category>
		<category><![CDATA[brand integration]]></category>
		<category><![CDATA[new marketing]]></category>
		<category><![CDATA[Nivea]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[TBS]]></category>

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		<description><![CDATA[Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less.  The show was presented commercial free and with out interruptions.   The show was supported instead by two sponsors that were shoehorned into the story in awkward ways.  To TBS&#8217;s credit they were very above [...]]]></description>
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