Escalate - Marketing Critique » Nintendo http://skal8.com Marketing to consumers in control Tue, 01 Feb 2011 05:12:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Nintendo breaks a wall online, creates a remarkable ad http://skal8.com/branding/nintendo-breaks-a-wall-online-creates-a-remarkable-ad/ http://skal8.com/branding/nintendo-breaks-a-wall-online-creates-a-remarkable-ad/#comments Tue, 30 Sep 2008 01:22:16 +0000 Steve Hammer http://skal8.com/?p=46 Continue reading →]]> Lets just admit it, so much information is in front of any of us on a given day that its getting harder to impress and create remarkable ads.  The Super Bowl spectacle every years is often the lone place where the average individual goes to seek out a commercial.  With the exception of Apple and maybe a few Bud Light commericals, not to many get talked about at the water cooler anymore.

Leave it to Nintendo to break every other rule and create an ad that people will seek out.  Using the now familiar idiom of leaked footage of a new game uploaded to youtube, they continue to make the video break out of the frame to make the entire web browser appear to be broken apart by the rough game play.  It delivers a message that illustrates the uniqueness of the game in a way that’s very easy to understand. 

How effective has it been?  As of this writing about 12 days after it posted, over 2.3M views have been logged.  Pretty amazing for something that is nothing more than an ad.

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