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	<title>Escalate - Marketing to the unreachable &#187; newspapers</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Respect for the consumer</title>
		<link>http://skal8.com/2008/09/consumer-respect/</link>
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		<pubDate>Tue, 02 Sep 2008 20:35:35 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
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		<description><![CDATA[One of the first lessons that I had to learn was to respect the consumer.  The best analogy is to consider them a tourist in your area.  You have to speak their language, in a place that is convenient when they are receptive to hearing your marketing message.  As a marketer in today&#8217;s world you [...]]]></description>
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