Escalate – Marketing to the unreachable

One of the first lessons that I had to learn was to respect the consumer.  The best analogy is to consider them a tourist in your area.  You have to speak their language, in a place that is convenient when they are receptive to hearing your marketing message.  As a marketer in today’s world you [...]

Posted on September 2nd, 2008 under Events, Participation. Tags: community, consumer, Dallas, Events, launch, marketing, neighbors, newspapers, respect. Comments: None