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	<title>Escalate - Marketing to the unreachable &#187; New York Times</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>The Brands of the Big 3 Automakers</title>
		<link>http://skal8.com/2008/12/the-brands-of-the-big-3-automakers/</link>
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		<pubDate>Wed, 10 Dec 2008 20:00:54 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[mass media]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Lincoln]]></category>
		<category><![CDATA[New York Times]]></category>
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		<description><![CDATA[Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs.  Inevitably, people will say one of two things about the American automakers.  The first is that they no longer make cars that people want and the second is that they don&#8217;t have the quality [...]]]></description>
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