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	<title>Escalate - Marketing to the unreachable &#187; metrics</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Search for branding</title>
		<link>http://skal8.com/2008/09/search-for-branding/</link>
		<comments>http://skal8.com/2008/09/search-for-branding/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 19:23:52 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[internet search]]></category>
		<category><![CDATA[keyword tools]]></category>
		<category><![CDATA[low invovlment products]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[potato chips]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[Sony]]></category>

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		<description><![CDATA[Using internet search is pretty obvious for transactional companies.  If you sell flat screen TVs online, you buy key words like &#8220;Sony Plasma TV&#8221; and optimize your site for natural traffic.  Once the user enters the site, they could be on the exact product they intend to purchase.  
However, for traditional brand companies the linkage [...]]]></description>
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