Escalate – Marketing to the unreachable

Escalate – Marketing to the unreachable

Strategies for communicating with consumers in a fragmented world

Escalate – Marketing to the unreachable RSS Feed
 
 
 
 

Posts tagged marketing

Microsoft and Seinfeld – An ad campaign about nothing?

Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable.  To do so, they employed Jerry Seinfeld for a purported $10M.  The first installment in the campaign debuted along with the regular season of NFL football and left many wondering what the point was.  The spot, featured [...]

Posted on September 16th, 2008 under Viral, buzz, mass media. Tags: , , , , , , , , , . Comments: None

Respect for the consumer

One of the first lessons that I had to learn was to respect the consumer.  The best analogy is to consider them a tourist in your area.  You have to speak their language, in a place that is convenient when they are receptive to hearing your marketing message.  As a marketer in today’s world you [...]

Posted on September 2nd, 2008 under Events, Participation. Tags: , , , , , , , , . Comments: None