Tag Archives: marketing

Microsoft and Seinfeld – An ad campaign about nothing?

Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable.  To do so, they employed Jerry Seinfeld for a purported $10M.  The first installment in the campaign debuted along with the regular … Continue reading

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Respect for the consumer

One of the first lessons that I had to learn was to respect the consumer.  The best analogy is to consider them a tourist in your area.  You have to speak their language, in a place that is convenient when … Continue reading

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