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	<title>Escalate - Marketing to the unreachable &#187; marketing lies</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>The sad death of the word Free</title>
		<link>http://skal8.com/2009/02/the-sad-death-of-the-word-free/</link>
		<comments>http://skal8.com/2009/02/the-sad-death-of-the-word-free/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 00:50:26 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
		<category><![CDATA[advertising claims]]></category>
		<category><![CDATA[affiliate marketer]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[credit monitoring solution]]></category>
		<category><![CDATA[Credit reporting services]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[marketing lies]]></category>

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		<description><![CDATA[Allow me to write an obituary for what was once an appealing and meaningful word.  Sadly, it was beaten to death by advertising claims and shows no hope of recovery.  Certainly in the days before the Internet, it had been frequently over used, but recent time has finally sent it over the edge.  It no [...]]]></description>
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