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	<title>Escalate - Marketing to the unreachable &#187; marketing ideas</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Top Chef and Product Placement and much more</title>
		<link>http://skal8.com/2009/02/top-chef-and-product-placement-and-much-more/</link>
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		<pubDate>Thu, 26 Feb 2009 04:24:55 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[mass media]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[product placement]]></category>
		<category><![CDATA[top chef]]></category>

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		<description><![CDATA[I&#8217;ll freely admit that I&#8217;m a devoted fan of Bravo&#8217;s Top Chef.  As a foodie it&#8217;s one of the more interesting shows over all.  However, as a marketer, it&#8217;s fascinating in terms of marketing opportunities.
Product placement is one of the most obvious ones.  It&#8217;s one of the rules of the Top Chef drinking game, and [...]]]></description>
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