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	<title>Escalate - Marketing to the unreachable &#187; market research</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Listening to consumers can be cheap marketing</title>
		<link>http://skal8.com/2008/10/listening-to-consumers-can-be-cheap-marketing/</link>
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		<pubDate>Mon, 27 Oct 2008 01:53:15 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[Burger king]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[search engine]]></category>

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		<description><![CDATA[Imagine for a moment that you are a brand manager in this current uncertain economic time.   It&#8217;s pretty unlikely that your budget has been raised for 2009.  Things are looking pretty down.  How can you do anything right now?
Part of the answer is to think like small business or startup.  Use resources that are cheap [...]]]></description>
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