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	<title>Escalate - Marketing to the unreachable &#187; Jerry Seinfeld</title>
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	<link>http://skal8.com</link>
	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>Seinfeld out for Microsoft?  Who cares &#8211; Look at the buzz</title>
		<link>http://skal8.com/2008/09/seinfeld-out-for-microsoft-who-cares-look-at-the-buzz/</link>
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		<pubDate>Thu, 18 Sep 2008 22:17:28 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
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		<category><![CDATA[Jerry Seinfeld]]></category>
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		<category><![CDATA[Microsoft]]></category>
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		<guid isPermaLink="false">http://skal8.com/?p=32</guid>
		<description><![CDATA[Only a few weeks into the new campagn, Microsoft has pulled the plug on pitchman Jerry Seinfeld.  According to Microsoft, the move was planned from the beginning.  Given the amount of time that it takes to shoot a commercial and the fact they apparently have a new one set to debut this week, it is [...]]]></description>
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		<title>Microsoft and Seinfeld &#8211; An ad campaign about nothing?</title>
		<link>http://skal8.com/2008/09/microsoft-and-seinfeld-an-ad-campaign-about-nothing/</link>
		<comments>http://skal8.com/2008/09/microsoft-and-seinfeld-an-ad-campaign-about-nothing/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 14:58:38 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
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		<category><![CDATA[Jerry Seinfeld]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
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		<guid isPermaLink="false">http://skal8.com/?p=27</guid>
		<description><![CDATA[Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable.  To do so, they employed Jerry Seinfeld for a purported $10M.  The first installment in the campaign debuted along with the regular season of NFL football and left many wondering what the point was.  The spot, featured [...]]]></description>
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