Escalate – Marketing to the unreachable

Escalate – Marketing to the unreachable

Strategies for communicating with consumers in a fragmented world

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Posts tagged Jerry Seinfeld

Seinfeld out for Microsoft? Who cares – Look at the buzz

Only a few weeks into the new campagn, Microsoft has pulled the plug on pitchman Jerry Seinfeld.  According to Microsoft, the move was planned from the beginning.  Given the amount of time that it takes to shoot a commercial and the fact they apparently have a new one set to debut this week, it is [...]

Posted on September 18th, 2008 under buzz, mass media. Tags: , , , , , , , . Comments: None

Microsoft and Seinfeld – An ad campaign about nothing?

Microsoft recently debuted a new ad campaign aimed at revising their image to be more friendly and approachable.  To do so, they employed Jerry Seinfeld for a purported $10M.  The first installment in the campaign debuted along with the regular season of NFL football and left many wondering what the point was.  The spot, featured [...]

Posted on September 16th, 2008 under Viral, buzz, mass media. Tags: , , , , , , , , , . Comments: None