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	<title>Escalate - Marketing to the unreachable &#187; internet marketing</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>A basic point, new media is interactive, not just digital</title>
		<link>http://skal8.com/2008/11/a-basic-point-new-media-is-interactive-not-just-digital/</link>
		<comments>http://skal8.com/2008/11/a-basic-point-new-media-is-interactive-not-just-digital/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 17:37:33 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Participation]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[old media]]></category>
		<category><![CDATA[paid and natural search results]]></category>
		<category><![CDATA[paradigm shifts]]></category>

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		<description><![CDATA[This weekend I met a fellow marketer who worked for a very old school company that shall remain nameless.  She used to do &#8220;digital&#8221; marketing for them, but they decided to turn that over to their agency and have her refocus elsewhere.  She went on to describe brand managers that didn&#8217;t understand the difference between [...]]]></description>
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