Escalate – Marketing to the unreachable

A couple of experiences over the last couple of days have reminded me of the need to have every touchpoint reflect your brand.  In particular that includes your receptionist.  In many cases this person is the first impression a potential customer will have with actual people at your business.
At the newspaper, our receptionist was not [...]

Posted on September 23rd, 2008 under branding. Tags: automotive, branding, customer service, experience, sales, subaru. Comments: None