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	<title>Escalate - Marketing to the unreachable &#187; executive decisions</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>The PR value of management decisions</title>
		<link>http://skal8.com/2008/12/the-pr-value-of-management-decisions/</link>
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		<pubDate>Tue, 09 Dec 2008 23:58:38 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[executive decisions]]></category>
		<category><![CDATA[Yahoo]]></category>

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		<description><![CDATA[The CEO&#8217;s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets.  When they came back a second time, they all drove hybrids.  Neither was a very smart move in my opinion.  The first didn&#8217;t value money, the second was both [...]]]></description>
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