Escalate – Marketing to the unreachable

The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets.  When they came back a second time, they all drove hybrids.  Neither was a very smart move in my opinion.  The first didn’t value money, the second was both [...]

Posted on December 9th, 2008 under branding. Tags: branding, executive decisions, Yahoo. Comments: 1