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	<title>Escalate - Marketing to the unreachable &#187; dating</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>The buzz and PR strategy of a rejected ad</title>
		<link>http://skal8.com/2009/01/the-buzz-and-pr-strategy-of-a-rejected-ad/</link>
		<comments>http://skal8.com/2009/01/the-buzz-and-pr-strategy-of-a-rejected-ad/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 22:21:28 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[dating]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[PR stunts]]></category>
		<category><![CDATA[rejected ads]]></category>

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		<description><![CDATA[The NFL and the super bowl have recently been the targets of an agressive buzz strategy that works quite well, unfortunately.   Submit an ad that gets rejected, but follows all of the listed rules.  GoDaddy went from just another web registrar to a near household name by making a racy ad.  The ad made fun [...]]]></description>
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