Escalate – Marketing to the unreachable

The NFL and the super bowl have recently been the targets of an agressive buzz strategy that works quite well, unfortunately.   Submit an ad that gets rejected, but follows all of the listed rules.  GoDaddy went from just another web registrar to a near household name by making a racy ad.  The ad made fun [...]

Posted on January 14th, 2009 under branding, buzz. Tags: dating, NFL, PR stunts, rejected ads. Comments: None