Escalate – Marketing to the unreachable

Escalate – Marketing to the unreachable

Strategies for communicating with consumers in a fragmented world

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Posts tagged Dallas

User Created Videos to show common interests

Last year a video prognosticator, Kige Ramsey, got his 15 minutes of fame when he correctly predicted every game for the first weekend.  Dallas radio, in particular picked him up for interviews.  Deadspin nominated him for their youtube hall of fame.  Numerous others followed putting up videos of their NFL picks, but none could match [...]

Posted on September 26th, 2008 under Participation, branding, buzz. Tags: , , , , , . Comments: None

Respect for the consumer

One of the first lessons that I had to learn was to respect the consumer.  The best analogy is to consider them a tourist in your area.  You have to speak their language, in a place that is convenient when they are receptive to hearing your marketing message.  As a marketer in today’s world you [...]

Posted on September 2nd, 2008 under Events, Participation. Tags: , , , , , , , , . Comments: None