Escalate – Marketing to the unreachable

I used to work for a newspaper company where the mantra was local, local, local.  The resources they had were in their area, including sales and content generation, so it was natural for them to focus in such a way.  The question in my mind is what it means for small businesses and other companies.
My [...]

Posted on December 15th, 2008 under Events, location, mass media. Tags: Cooperative advertising, local marketing, local media channels, newspaper, Split run advertising. Comments: None