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	<title>Escalate - Marketing to the unreachable &#187; community</title>
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	<description>Strategies for communicating with consumers in a fragmented world</description>
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		<title>How Twitter generates so much hype</title>
		<link>http://skal8.com/2009/07/how-twitter-generates-so-much-hype/</link>
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		<pubDate>Fri, 10 Jul 2009 01:57:16 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
				<category><![CDATA[Viral]]></category>
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		<description><![CDATA[By this point you&#8217;d have to be living under a rock not to have heard of Twitter.   Everyone from Oprah to CNBC has spent time talking about the microblogging system and its phenomenal growth.  A far fewer percentage of people seem to understand the utility of the service.  Certainly the controversy surrounding the Iran elections [...]]]></description>
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		<title>Firefox 3 as viral launch</title>
		<link>http://skal8.com/2008/09/firefox-3-as-viral-launch/</link>
		<comments>http://skal8.com/2008/09/firefox-3-as-viral-launch/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 00:37:50 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
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		<description><![CDATA[The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch.  They set the world record for downloads of software on a single day, despite plenty of reports of errors during the launch, such as late start.  They ran two very important websites, www.getfirefox.com and [...]]]></description>
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		<title>Respect for the consumer</title>
		<link>http://skal8.com/2008/09/consumer-respect/</link>
		<comments>http://skal8.com/2008/09/consumer-respect/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 20:35:35 +0000</pubDate>
		<dc:creator>Steve Hammer</dc:creator>
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		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Dallas]]></category>
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		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[One of the first lessons that I had to learn was to respect the consumer.  The best analogy is to consider them a tourist in your area.  You have to speak their language, in a place that is convenient when they are receptive to hearing your marketing message.  As a marketer in today&#8217;s world you [...]]]></description>
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