Strategies for communicating with consumers in a fragmented world
By this point you’d have to be living under a rock not to have heard of Twitter. Everyone from Oprah to CNBC has spent time talking about the microblogging system and its phenomenal growth. A far fewer percentage of people seem to understand the utility of the service. Certainly the controversy surrounding the Iran elections [...]
The web browser Firefox 3 (of which I am a proud user), had what can only be called an amazing launch. They set the world record for downloads of software on a single day, despite plenty of reports of errors during the launch, such as late start. They ran two very important websites, www.getfirefox.com and [...]
One of the first lessons that I had to learn was to respect the consumer. The best analogy is to consider them a tourist in your area. You have to speak their language, in a place that is convenient when they are receptive to hearing your marketing message. As a marketer in today’s world you [...]