Escalate – Marketing to the unreachable

Many thanks to silicon alley insider for their recent post on the issue that brands have taken with consumer generated shirts which feature their trademarks in unflattering manners.  The facilitator of this brand abuse is cafepress.com, an online t-shirt shop that can produce products on demand with nearly any design you can throw at it.  
No one is [...]

Posted on September 3rd, 2008 under Participation. Tags: cafepress, coke, consumer generated marketing, items, walmart. Comments: None