Escalate – Marketing to the unreachable

Imagine for a moment that you are a brand manager in this current uncertain economic time.   It’s pretty unlikely that your budget has been raised for 2009.  Things are looking pretty down.  How can you do anything right now?
Part of the answer is to think like small business or startup.  Use resources that are cheap [...]

Posted on October 26th, 2008 under branding. Tags: branding, Burger king, market research, search engine. Comments: 1