Strategies for communicating with consumers in a fragmented world
Allow me to write an obituary for what was once an appealing and meaningful word. Sadly, it was beaten to death by advertising claims and shows no hope of recovery. Certainly in the days before the Internet, it had been frequently over used, but recent time has finally sent it over the edge. It no [...]
The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets. When they came back a second time, they all drove hybrids. Neither was a very smart move in my opinion. The first didn’t value money, the second was both [...]
Imagine for a moment that you are a brand manager in this current uncertain economic time. It’s pretty unlikely that your budget has been raised for 2009. Things are looking pretty down. How can you do anything right now?
Part of the answer is to think like small business or startup. Use resources that are cheap [...]
A couple of experiences over the last couple of days have reminded me of the need to have every touchpoint reflect your brand. In particular that includes your receptionist. In many cases this person is the first impression a potential customer will have with actual people at your business.
At the newspaper, our receptionist was not [...]