Tag Archives: branding

The sad death of the word Free

Posted on February 5, 2009 by Steve Hammer

Allow me to write an obituary for what was once an appealing and meaningful word.  Sadly, it was beaten to death by advertising claims and shows no hope of recovery.  Certainly in the days before the Internet, it had been … Continue reading →

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The PR value of management decisions

Posted on December 9, 2008 by Steve Hammer

The CEO’s of the big 3 automakers recently got plenty of flack when they flew to Washington to beg for a bailout in their private jets.  When they came back a second time, they all drove hybrids.  Neither was a … Continue reading →

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Listening to consumers can be cheap marketing

Posted on October 26, 2008 by Steve Hammer

Imagine for a moment that you are a brand manager in this current uncertain economic time.   It’s pretty unlikely that your budget has been raised for 2009.  Things are looking pretty down.  How can you do anything right now? Part … Continue reading →

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Your receptionist is part of your brand too

Posted on September 23, 2008 by Steve Hammer

A couple of experiences over the last couple of days have reminded me of the need to have every touchpoint reflect your brand.  In particular that includes your receptionist.  In many cases this person is the first impression a potential … Continue reading →

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