Escalate – Marketing to the unreachable

Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs.  Inevitably, people will say one of two things about the American automakers.  The first is that they no longer make cars that people want and the second is that they don’t have the quality [...]

Posted on December 10th, 2008 under branding, mass media. Tags: automotive, brand promise, Ford, Honda, Lincoln, New York Times, outdated media. Comments: None