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Tag Archives: brand promise
The Brands of the Big 3 Automakers
Watching the plight of GM, Chrysler and Ford over the past several years has been a pretty depressing state of affairs. Inevitably, people will say one of two things about the American automakers. The first is that they no longer … Continue reading
Posted in branding, mass media
Tagged automotive, brand promise, Ford, Honda, Lincoln, New York Times, outdated media
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