Escalate – Marketing to the unreachable

Using internet search is pretty obvious for transactional companies.  If you sell flat screen TVs online, you buy key words like “Sony Plasma TV” and optimize your site for natural traffic.  Once the user enters the site, they could be on the exact product they intend to purchase.  
However, for traditional brand companies the linkage [...]

Posted on September 25th, 2008 under branding. Tags: brand marketing, internet search, keyword tools, low invovlment products, metrics, potato chips, search engines, Sony. Comments: None