Escalate – Marketing to the unreachable

Last night TBS aired an interesting experiment in blatant product placement last night with the new comedy 10 items or less.  The show was presented commercial free and with out interruptions.   The show was supported instead by two sponsors that were shoehorned into the story in awkward ways.  To TBS’s credit they were very above [...]

Posted on January 7th, 2009 under branding, mass media. Tags: brand integration, new marketing, Nivea, product placement, TBS. Comments: None